Monthly Archives: April 2008

To the center of INDIA and back!!! – part 2

The other day I was traveling in this bus (tata city ride). The bus seemed new, but it was in very poor condition. Rolls Royce’s famous ad-line used to say – “The only sound one can hear in the new Pierce-Arrows is the ticking of the electric clock.”. The same for this bus would go like this- “”The only sound one can’t hear in this bus is the horn“. But travel no more than 3 kms and you understand the reason. The roads are filled with holes or are under construction. It’s a wonder how the bus runs.

Nevertheless have a look at the dashboard, and it’s all crystal clear. One can find photographs of various gods. I guess it’s the blessings which helps the bus. Religion of the driver doesn’t matter. Unfailingly, drivers make it a point to burn Incense sticks at dargah and temples on the way. The drivers are highly superstitious and leave no stone unturned. If a cat crosses the road, the bus stops immediately. The driver performs his ritual to offset it, generally by throwing lighted matchsticks on both sides of the road. Only then does he proceed.

Now since the bus travels in rural parts, it’s difficult and costly to get the services of a garage. So, it runs on ‘jugaad’. For eg. In this bus, the driver used to pour petrol in engine to start a diesel bus. 5-10ml of petrol and the engine starts. By the way, the engine starts by push, and not self start. So whenever the bus stops, 5-6 men get down to give it a push. In a way, this is also self start… what say????

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To the center of INDIA and back!!!

Talk of INDIA and snapshots of recent developments flash in front of our eyes. Brand new airports, 6-lane highways, modern skyscrapers, IT and mfg hub, Dozens of SEZs, integrated townships…. and what not.

But amidst the fanfare, we forget a different part of India… the non-urban India. In my Rural Marketing class, this part of the country is addressed as “The Rural India”.

It covers all the non-urban towns and villages through out India. Not that I’m not aware of its presence, I myself belong to a village in MP. But due to studies and other commitments I had not visited it in the past 4 years.

I recently got a chance to visit this very India. Things have changed in the nearest city (read Indore). and definitely for the better. But, the villages remain more or less the same. They are still not connected properly by roads. Only the state highways have been developed, that too thanks to toll roads. The “Pradhan Mantri Gram Sadak Vikas Yojna” or the PM village road development scheme is no better than lip service. The approach road to my village has been built twice, but still the only thing left out of it is the sign board. That too is covered with bills.

The condition in non-industrialised states is very poor. The rate of power cuts is very high. Cities face with 4-5 hrs of power cuts. Whereas, villages receive power for no more than 4-5 hrs.

To be continued in the next post

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